Key Takeaways
Marketers who differentiate their content cite three key things
-Those who are excelling with content differentiation say they produce better quality content, cover topics/stories their competitors don't, and activ elyt promote their cotent.
More marketers are using online communities
-There was a slight uptick in those uising their organization's branded online community to distribute content over the last 12 months (26% this year vs. 22% last year)
- Interestingly, social media/community building is the fifth highest area of B2B content marketing investment for 2023
Investment in video and owned-media assets will continue to rise in 2023
Content Creation & Distribution
Content marketers who want to differentiate their content should focus on quality and unique stories
- Produce better quality content
- Cover topics/stories that our competitors aren't covering
- Actively promote the content we publish
- Use formats they're now using
-Do a better job of distributing our content
-Produce more content
출처.B2B Content Marketing (Benchmarks, Budgets, and trends)